Dear Diary - Shop CA (Near Chico)

Athena Sutton They reshaped and cleaned a good friends hat for me at a good cost 20$ had it back that day . Nice people. nice store . Very clean.

Michael Linarte Best surf shop around. Great selection, friendly staff. If you are looking for a new or used board this is the place to go! They have both futures and fcs fins in stock and leashes too. Looking to get a new wetsuit look no further this place has every size in stock! Come check it out next time you’re passing through Crescent City!

Leat Regwan Great boutique with amazing prices! Exceptional customer service from Emily! Will definitely be back!

Mariana Sierra Estrada I just left the store and was pleased to walk away with FR clothing I need for my job. A small section of women clothes options but it was plenty to choose from ! I was happy to see that and jeans and long sleeve tops fit well I’m glad I could try it all there so it fits right. I needed another pair of jeans and the gentleman placed an order for delivery the process was super fast friendly and helpful staff ! They also had rain jackets but at $135 so I slept that and got clothes instead I figured I little rain over my FR jacket will be ok but hope next year I can get the rain jacket during my next allowance

Jason France An awesome store with awesome people! Ive gone there three times in the past few years...when I was hiking the PCT, Rae Lakes Loop, and the JMT. Every time Ive gone in the team has been incredibly helpful. Great selection of gear and supplies. Great prices. Great experience x3! Thank you!!!

Brenda Rodriguez Such a cute little shop with incredibly affordable prices and a wonderful mission behind it. It’s a great spot to pick up gifts if you’re in the area—especially during the holidays, when they run fantastic specials. You can find really cute clothing for just $2–$3 a piece, which is honestly amazing. What truly sets this place apart is that it’s veteran-owned and deeply committed to giving back. They support veterans in the area and also leave out canned food for anyone in need, even using a portion of their proceeds to purchase canned goods themselves. It’s refreshing to see a small business that combines great prices, unique finds, and genuine community care. Highly recommend supporting this shop—you can really feel the heart behind it.