Santa Cruz Apparel - Shop CA (Near Capitola)

Artika Chand The owner was so nice to my family, her customer service was excellent.

Greta Meschkat 10/10 Highly recommend. They have lovely people running the shop and its really not that expensive.

Ingrid Carolina Ramón Parra Pretty much the best place to shop for clothing in the Lake Merritt area! The location itself is lovely, the scents are always on point and the fashion is well-curated. Two floors, men and women’s styles. Great selection of brands and styles, prices on the mid to high-end but fair. Caters to current fashion trends with plenty of classic pieces, too. Lots of fashionable pieces that not everyone is wearing—ripe for those moments when you find a piece that feels made just for you. Black and woman owned, which is a huge plus to me. Selection rotates often, I visit every so often to see what’s new.

Sarah Murray Can’t say enough good things about Honey and Hive! The owners are so kind and helped me pick out Easter outfits for my twins. It can be hard to find decent clothes for toddler boys but the quality is top notch and style is adorable. Looking forward to shopping there again!